Cheers for Every Moment
Cheers is a convenience store in Singapore. The brand’s visual identity and experience has always stood for bringing positivity into the community. Whether it is about that simple cup of coffee in the morning to that small snack for an afternoon boost, there is something comforting and positive to look forward to.
Design Solution
The visual language deliberately leverages on simple shapes, direct messaging and bright colours to add a sense of freshness and genuinity to the convenience store category. The result is a delightful brand identity, and no-frills convenience experience that cuts through the category, while respecting the heritage of the brand.
