Ripple of Change
Innosparks is an open incubator lab that inspires innovations through engineering. The ethos of the brand is to spark innovations that creates ripple of change in the world. We created an interactive and modular brand identity that draws data to create an ever-changing visual identity, inviting engineers to interact and understand the landscape of real-world problems.
RESULTS
The result is a dynamic graphic pattern that draws data from open sources — eg. the Pollutant Standards Index (PSI) levels. This pattern responds with varying dynamics dependent on the values of the live data. This interactive and modular identity system at once establishes Innosparks as a responsive lab that solves immediate real-world problems, but also one that creates disruptive innovation with a positive rippling effect of change.
