Levi’s Seasonal Campaign
As part of Levi’s evolving brand direction, we brought their new ethos, Live Loose, to life through culturally resonant seasonal campaigns for Lunar New Year and Hari Raya.
Lunar New Year
We drew inspiration from the laid-back spirit of loose silhouettes, layering them with traditional motifs, vibrant colors, and festive patterns to evoke the warmth and joy of reunion during the season.
RESULTS
These seasonal activations helped translate Levi’s global brand messaging into meaningful local narratives—building emotional connection while staying true to the brand’s laid-back attitude and timeless denim spirit.
Hari Raya
The campaign centered on freedom of expression and modern heritage, blending pattern, texture, and storytelling to speak to a new generation.
Agency: The Secret Little Agency
Client: Levi’s