Live Life Unstoppable

Live Life Unstoppable

To redefine perceptions of ageing, we refreshed the Silver Generation Office (SGO) brand and launched an integrated campaign that champions seniors living life without limits. Centered on the power of community and volunteerism, the campaign positions volunteers as agents of graceful ageing.

The creative approach drew inspiration from the vibrant spirit of seniors in Active Ageing Centres—culminating in a bold, K-pop-inspired music video film that celebrates their energy, confidence, and zest for life.