MYREPUBLIC
MyRepublic is one of the fastest-growing telecom operators in Asia-Pacific with operations across Singapore, New Zealand and Australia, and is the world's first telecommunication company powered by a proprietary cloud platform. The changes to the identity reflect MyRepublic's evolution over the past 10 years into a mature organisation with global-scale growth ambitions.
DESIGN SOLUTION
The existing rocket ship logo was a launchpad for an entire galaxy of quirky scenarios that customers can understand quickly and identify with. The visual system uses a library of quirky illustrations together with simple cut-out product photography.
RESULTS
The new brand identity resonates with current customers and differentiates the brand in the category. It captures the essence of MyRepublic - friendly, approachable, but also a little quirky and geeky.
Agency: Superunion
Creative Direction: Scott Lambert
Design: Pete Tong
Illustration: Ken Kaneko