NUS GIVING
NUS Giving is the giving arm of the National University of Singapore. It has become one of the global leaders in university philanthropy, and an organisation with one of the highest donation collect within Singapore.
Video animated by Lights and Shadows
DESIGN SOLUTION
Seeds of Change was the brand idea that aligned the mission of NUS Giving to create rippling effects of progress through the community and the world. It also represents being future-making by inspiring the next generation to continue the legacy of the potential they have received.
RESULTS
Seeds of Change resonated with the target audiences of NUS Giving which includes the current student, alumnis and high-networth audiences. The new visual identity is not only able to build a trustworthy tonality, but also engage all audiences to the mission of the brand.
Agency: Superunion
Creative Director: Scott Lambert
Design Director: Julia Neiva
Designer: Pete Tong
Animation: Lights and Shadows